Lodging Management

CLI’s Lodging Management platform secures lodging management contracts and franchise deals directly with asset owners. We have a strong track record of managing long-stay lodging products through our established serviced residence brands such as Ascott The Residence, Somerset and Citadines. We will continue to capitalise on our competitive edge in the long-stay lodging segment to expand in adjacent sectors, such as purpose-built student accommodation (PBSA) as well as coliving and properties.

Key competitive advantage

Multiple renowned lodging brands established over more than 30 years

Somerset Heping Shenyang, China


  • “Self-contained” apartments offering kitchenettes and larger living areas


  • Tech-driven
    operations


  • Enhanced ‘Ascott Cares’ commitment – telehealth, telecounselling, travel security advisory assistance

Transferrable lodging skillsets to expand into adjacent longer-stay segments to diversify portfolio
  • PBSA

    PBSA c.$370M1 announced year to date

  • Private Rental Sector

    Private Rental Sector (includes coliving) S$295M2 announced year to date

Note:

1

As of 9 September 2021

2

As of July 2021​

Resilient business model set to ride on COVID-19 recovery
  • Operating Platform continued to deliver positive cashflow through FY 2020 and 1H 2021

  • Focus on markets with positive macro trends and deep demand

  • Grow presence in geographies with strong domestic travel trends in face of COVID-19 restrictions

  • 40% increase in new signings secured in the first 7 months of 2021, compared to same period in 2020. This builds on Ascott’s fourth consecutive year of record growth in units in FY 2020 despite COVID-19, delivering approximately 20% compound annual growth rate (CAGR) since 2017.

Key Strategies

  • brand equity

    Brand Equity

    Strong brand recognition continues to attract new contract signings

    A wide range of award-winning brands built over the years to scale franchise and drive fee income growth

  • direct distribution

    Direct Distribution

    Large customer network especially in the corporate segments drives direct distribution

    Members’ utilisation of the Ascott Star Rewards platform loyalty programme direct source of income due to increased customer stickiness.

    Discoverasr.com was launched in July 20212, unifying 14 lodging brands in a single global online travel booking platform

  • tech driven operations

    Tech-driven Operations

    Cloud Technology with highly connected digital touchpoints to deliver superior guest experience and operational efficiency

    Technology and process re-design keeps operational costs in check while portfolio grows

Note:

2

“Ascott launches discoverasr.com to unify 14 lodging brands on one global online travel booking platform” on www.capitaland.com (8 July 2021)

Note:

3

Represent fees as a percentage of ie. RE AUM, based on FY 2019 numbers